Caitlin Clark Effect Exposed as WNBA Playoff Viewership Nose-Dives by 78%
Caitlin Clark brought record attention to the WNBA during her rookie season. Indiana Fever games became some of the league’s biggest TV draws. Her playoff appearances also attracted audiences that few recent postseason matchups could match. After Indiana was eliminated, WNBA playoff ratings reportedly fell sharply. The decline has restarted debate about Clark’s impact on [...]
Caitlin Clark Effect Exposed as WNBA Playoff Viewership Nose-Dives by 78% Caitlin Clark brought record attention to the WNBA during her rookie season. Indiana Fever games became some of the league’s biggest TV draws. Her playoff appearances also attracted audiences that few recent postseason matchups could match. After Indiana was eliminated, WNBA playoff ratings reportedly fell sharply. The decline has restarted debate about Clark’s impact on [...] Read at source